We Turn Numbers Into Stories That Actually Make Sense
Since early 2023, we've been helping people who look at spreadsheets and feel their eyes glaze over. Financial data doesn't have to be mysterious or boring—it's just waiting for someone to explain it in plain language.
Based in Cheongju, we work with small business owners, startup founders, and anyone who needs to understand what their financial data is trying to tell them.
How This Started
Back in 2022, I was sitting across from a restaurant owner who'd just shown me three months of sales reports. Great numbers, actually. But he kept asking if he should be worried.
Turns out, nobody had ever shown him how to read the data. He'd been running a successful business while feeling anxious about numbers that were perfectly fine.
That conversation stuck with me. Too many capable people feel lost when looking at their own financial information. Not because they're bad at business—because finance people forget to translate.
What We Actually Believe
Plain Language Always
We explain financial concepts the way you'd explain them to a friend over coffee. No jargon unless absolutely necessary, and when we use it, we define it first.
Your Context Matters
A ratio that's healthy for a manufacturing company might be terrible for a service business. We look at your specific situation, not just generic benchmarks.
Questions Are Welcome
If something doesn't make sense, that's on us to explain better. We'd rather spend extra time clarifying than leave you nodding along while confused.
The People Behind the Numbers
We're a small team, which means you'll actually get to know us. No being passed between departments or repeating your story to different people each time.
Petra Voss
Spent eight years at a regional bank before realizing she liked explaining finance more than executing transactions. Petra has this gift for spotting patterns in data that most people miss—and then explaining them without making you feel dumb.
Renata Kim
Came from teaching high school math, which turns out to be perfect training for making finance accessible. Renata handles most of our training sessions and has yet to meet a financial concept she can't break down into understandable pieces.
How We Work With You
First conversation is always about what you're trying to figure out. Not what reports you have or what software you use—what decisions you're trying to make.
Then we look at your actual data. We don't work from templates or generic advice. Your business has its own rhythm and challenges, and that's what we focus on.
Most clients come back quarterly to review trends and adjust as things change. Some just need a one-time deep dive to get oriented. Either way works fine.
